Creating a viral video for Church Brewing Co. Wolfville NS

My most exciting accomplishment of my winter semester 2025 had to be creating a video advertisement for the Church Brewing Company.

We were very fortunate to partner with this iconic brand synonymous with the town of Wolfville’s aesthetic, and we wanted to capitalize on that as much as possible.

Wolfvilles scenery from footage we were able to use of an overhead drone shot in the summer was an instant emotional hook that in my opinion, was they jey to our success keeping the audiences attention flicking through Instagram reel’s. we received over twice as many interactions with our video than the business’ average, and were very pleased with the amount of that coming from non follower exposure(over 60%!!). the video garnered over 4,000 views on instagram alone.

It also tought me a lot about the audience in the food and beverage industry. While many beer lovers are loyal to a brands products, there is a higher return on investment when sharing a brands setting and the value of the experience when you come visit. to achieve this, our video incorperated as many shots as possible of the churchs beautiful landmark, and had co-founder Erin Haysom tell the story getting the brewery up and running. two browthers who love local craft beer moving home to try it themselves…… the video made itself once Erin gave us their story.